ORLANDO, Fla., Aug. 13, 2026 - SpecialtyRx, the nation's largest privately owned long-term care pharmacy, demonstrated its expanding national footprint with a prominent trade show booth at the Florida Health Care Association's 2026 Annual Conference & Trade Show in Orlando, Florida.

The event ran July 26-30 at Rosen Shingle Creek, with the trade show portion held July 27-28. FHCA 2026 drew more than 1,000 long-term care leaders and featured a sold-out exhibition with more than 300 participating companies.

Positioned at Booth 713, SpecialtyRx's 20-by-20 island exhibit occupied one of the largest and most prominent spaces on the show floor. Its elevated architecture, bold purple branding and open layout made the exhibit visible from across the hall, establishing it as a recognizable destination throughout the conference.

BRINGING THE SPECIALTYRX BRAND TO LIFE

The exhibit was built around SpecialtyRx's national growth, clinical expertise and hands-on approach to long-term care pharmacy services.

Tall branded towers, sweeping architectural features and large-format graphics carried messages including "National Reach. Personal Touch," "Power You Can Count On," "Clinical Excellence," "Absolute Dependability" and "Trusted by 1,000+ Facilities."

The open island layout allowed attendees to approach from multiple aisles. Illuminated graphics, curved branded elements, hospitality areas and an integrated charging station created a professional environment that encouraged conversations with long-term care leaders.

"This was a winning booth for SpecialtyRx in every way that matters," said Itzy Holczler, Head of Sales and Marketing at Purple Exhibits. "It was highly visible, immediately recognizable, welcoming and completely ready when the doors opened. Most importantly, it looked and felt like SpecialtyRx - national in scale, dependable in execution and personal in its approach."

SpecialtyRx currently serves approximately 350,000 patients annually through 15 full-service pharmacy locations. Its network supports more than 1,150 healthcare facilities across 18 states, including skilled nursing facilities, assisted living communities, rehabilitation centers and other long-term and post-acute care providers.

The FHCA exhibit translated that national presence into a physical environment communicating scale, consistency and accessibility.

SEVEN YEARS OF EXHIBIT PARTNERSHIP AND CONFIDENCE

SpecialtyRx has worked with Purple Exhibits for approximately seven years, completing roughly six trade show exhibits together each year.

The strength of that relationship was evident on opening day in Orlando. The SpecialtyRx team arrived just 15 minutes before the trade show opened, with full confidence that the exhibit would already be installed, inspected, cleaned and ready.

There was no need to arrive hours early to supervise labor, locate missing freight, coordinate multiple contractors or address unfinished graphics. The SpecialtyRx team could arrive, focus on welcoming attendees and concentrate on the professionals who came to meet them.

"That moment demonstrated the confidence SpecialtyRx has in Purple," Holczler said. "After seven years and approximately six exhibits together every year, they know we will take responsibility for every detail. Our job is to continue building winning booths for SpecialtyRx and give their team the freedom to skip the setup chaos and show up ready."

Purple Exhibits managed the full FHCA exhibit program, covering creative planning, custom exhibit design, engineering, fabrication, graphic production, shipping, logistics, venue documentation, electrical coordination, installation, pre-show testing, final quality control, on-site finishing, dismantling and return logistics.

As part of its complete Orlando trade show exhibit support, Purple coordinated approved early move-in access beginning at 9 a.m. on Sunday, July 26, giving the installation team sufficient time to complete and inspect the exhibit before the show opened.

Every major graphic was reprinted, installed and tested prior to the event. Purple also upgraded the center curved graphic from rigid PVC to tensioned SEG fabric, producing a cleaner fit and a more polished finished appearance.

That preparation allowed SpecialtyRx's marketing and executive teams to focus entirely on representing the company, meeting industry professionals and strengthening relationships within the long-term care community.

The completed exhibit reflected the outcome of a long-term partnership in which SpecialtyRx provides the vision and brand story while Purple Exhibits manages the operational details required to deliver that story on the show floor.

ABOUT SPECIALTYRX

SpecialtyRx is the nation's largest privately owned long-term care pharmacy. The company serves approximately 350,000 patients annually through 15 full-service pharmacy locations supporting more than 1,150 healthcare facilities across 18 states. SpecialtyRx provides pharmacy services to skilled nursing facilities, assisted living communities, rehabilitation centers and other long-term and post-acute care providers.

ABOUT PURPLE EXHIBITS

Purple Exhibits is a nationwide, full-service trade show exhibit company providing custom exhibit design, exhibit rentals, in-house fabrication, graphics, AV integration, shipping, logistics, installation, dismantling, on-site support and storage. Purple manages the entire exhibit process so its clients can skip the chaos and show up ready.

MEDIA CONTACT

Itzy Holczler

Head of Sales and Marketing

Purple Exhibits

800-994-8030 | 845-587-5936

itzy@purpleexhibits.com

1 Chips Lane

Fishkill, NY 12524

SOURCE: Purple Exhibits

Contact Information:

Purple Exhibits

1 Chips Lane
Fishkill, NY 12524
United States

Itzy Holczler
+1-800-994-8030
https://purpleexhibits.com