The report includes Rise, a Quad agency, among top vendors in the media management services space.

SUSSEX, Wis., Nov. 4, 2026 /PRNewswire/ -- Quad (NYSE: QUAD), a marketing experience company that solves complex marketing challenges for its clients, today announced that Rise, its omnichannel media agency, is included as a Contender in The Forrester Wave™: Media Management Services, Q4 2026.

The report, authored by Forrester vice president and principal analyst Jay Pattisall, evaluates and scores the most significant media management services providers in the marketplace. For Rise, its inclusion in this report reflects the agency's positioning that long-term growth opportunities are found through incremental market improvements rather than optimization for national performance averages.

Forrester's evaluation describes Rise as pushing "beyond performance optimization to marketing intelligence optimization," and as "a good fit for North American marketers with complex, brand-to-local needs who want hands-on execution and full-funnel media." Customers interviewed for the report like Rise's "buying execution, local market understanding, search expertise, and data collaboration."

"We believe Rise's inclusion in the Forrester Wave report reflects the value of the model we've been working hard to build over the last several years: marrying deep media expertise with data-informed audience strategy and planning, transparent pricing and media investment, business-outcome-focused measurement, and access to Quad's creative, production and commerce capabilities. For our agency, this is a meaningful milestone and a sign of the momentum our team is creating as we continue to grow our capabilities and deliver greater value for clients," said Joshua Lowcock, Chief Media Innovation and Data Officer at Quad.

The Wave report inclusion follows demonstrated in-market traction for Rise. Earlier in 2026, the agency received a Bronze Effie Award, finalist recognition in the 2026 AdExchanger Awards and a Jay Chiat Silver Award. Rise was also recognized in Forrester's Media Management Services Landscape, the report that precedes the Wave evaluation.

With that strength building, the agency's focus is on helping marketers see growth opportunities more clearly and act with more confidence.

"Marketers are being asked to do more across more channels, with more data and less room for error, and they need a media partner who can turn complexity into clear decisions and measurable progress," said Cari Bucci-Hulings, President of Quad's agencies, Betty, Favorite Child and Rise. "Forrester's recognition of Rise as a top media agency is undeniably exciting, but the opportunity it creates extends beyond any one agency. As Rise grows, it strengthens what Quad's agencies can offer together, and we're committed to investing in the technology and talent that will make that collaboration even more powerful for clients today, tomorrow and in the years ahead."

For more information, access a complimentary copy of the report.

The Forrester Wave™: Media Management Services, Q4 2026, Forrester Research, Inc., November 4, 2026.

Forrester does not endorse any company, product, brand, or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgment at the time and are subject to change. This report is part of a broader collection of Forrester resources, including interactive models, frameworks, tools, data, and access to analyst guidance. For more information, read about Forrester's objectivity.

About Quad
Quad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each client's objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments.

Quad employs approximately 10,000 people in 10 countries and serves approximately 2,100 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the U.S. by Ad Age, buoyed by its full-service media agency, Rise, and creative agency, Betty. Quad is also one of the largest commercial printers in North America, according to Printing Impressions.

For more information about Quad, including its commitment to operating responsibly, intentional innovation and values-driven culture, visit quad.com.

Media Contact
Hali Sawyer
Agency Communications Manager
414-622-2297
hasawyer@quad.com 

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SOURCE Quad