In Home Flooring, a locally owned, woman-led flooring company serving the Denver metro area, has rebranded as Beacon & Birch Flooring & Interiors. The company has also launched a new website at beaconandbirch.com, where homeowners and businesses can browse materials, view completed projects, and schedule a consultation.

The team behind the business remains the same. Owner and designer Jillian Rowe continues to lead the local designers and installers that customers worked with under the In Home Flooring name. The primary change is one of scope. Flooring remains central to the company's work, but Beacon & Birch now extends its services to encompass a broader, design-led approach to interior finishes.

"Becoming Beacon & Birch is about more than a new name. It reflects who we've grown into: a design-led team that helps Denver homeowners and businesses create spaces that feel beautiful and last for years. Our customers will see the same care and craftsmanship, now with a fresher look and an easier way to work with us," said Jillian Rowe, owner and designer of Beacon & Birch.

Why In Home Flooring Became Beacon & Birch

As the business expanded, its direction evolved alongside it. The team observed that customers were seeking more than flooring alone - they wanted support in bringing an entire space together, from the materials underfoot to the colors, textures, and finishes throughout a room.

The Beacon & Birch name reflects that evolution. It points toward a more design-focused experience while preserving the personal relationships, expertise, and customer care that established In Home Flooring's standing in the Denver market.

The new identity draws inspiration from the materials the team works with most, including white oak, natural stone, linen, and matte finishes - elements that add warmth and character to a space and hold up well over time.

What Customers Can Expect

The rebrand includes practical changes to how the company operates:

• A wider selection of products, supported by established relationships with manufacturers
• An expanded team that manages project details from start to finish
• Personal design guidance to help customers select materials suited to their style, budget, and lifestyle
• A four-step process - Connect, Curate, Plan, and Create - that carries each project from the initial conversation through to final installation
• Free estimates and in-home consultations

The approach is structured to reduce the complexity of home improvement, keeping customers informed and supported at each stage of a project, whether it involves a single room or a full renovation.

Flooring and Interior Services

Beacon & Birch serves residential and commercial clients across Denver and the surrounding metro area. Services include:

• Hardwood and engineered wood flooring
• Carpet, including stair runner installation
• Tile and stone for floors, walls, and backsplashes
• Luxury vinyl flooring
• Interior finishes, including color, texture, and finish selection
• Design guidance, material selection, professional installation, and project coordination

A New Website Built Around the Customer

The new website consolidates the company's offerings in one place. Visitors can browse dedicated pages for hardwood, carpet, tile and stone, and interior finishes, view a gallery of completed projects, read customer reviews, and book a consultation or free estimate online.

For In Home Flooring Customers

Past and current In Home Flooring customers can reach the same team at Beacon & Birch by calling (720) 305-1351 or emailing hello@beaconandbirch.com. The team is based at 155 Kalamath St in Denver.

About Beacon & Birch

Beacon & Birch Flooring & Interiors, formerly In Home Flooring, is a locally owned, woman-led flooring and interiors company based in Denver, Colorado. Led by owner and designer Jillian Rowe, the company assists homeowners and businesses across the Denver metro area in selecting and installing hardwood, carpet, tile and stone, luxury vinyl, and interior finishes. Learn more at beaconandbirch.com.

Media Contact

Jillian Rowe, Owner & Designer

Beacon & Birch Flooring & Interiors

155 Kalamath St, Denver, CO 80223

(720) 305-1351

hello@beaconandbirch.com

Contact Information:

Beacon & Birch

155 Kalamath St
Denver, Colorado 80223
United States

Jillian Rowe
+1-720-305-1351
https://beaconandbirch.com